The Gold Standard of South Lake
The Executive Ritual You’ve Earned
Experience a sanctuary of jazz, leather, and 24 years of mastery. Step into the #1 voted Men’s Lounge for 3 consecutive years. It’s not just a cut; it’s your ritual.
THE SMITH STANDARD
BEYOND THE CUT: THE EXECUTIVE RITUAL
AN EXPERIENCE CURATED FOR LEADERS
PREMIUM COMPLIMENTARY BAR
Arrive early and decompress. Savor a selection of fine spirits, local craft beers, or gourmet coffee in our lounge before your service begins. The ritual starts the moment you walk in.
THE RESTORATIVE FINISH
Every service concludes with our signature relaxation ritual: a hot towel treatment, aromatherapy steam, and a tension-relieving shoulder and neck massage. Reset your body and mind.
EXCLUSIVE CIGAR LOUNGE ACCESS
Step into our private sanctuary of leather and jazz. Enjoy a premium cigar in an atmosphere designed for total disconnection and conversation with fellow leaders.
Our Services
EXPERIENCE THE GROOMING EXPERIENCE IN TOWN
The Royalty Service (The Crown Jewel)
Our most exclusive luxury experience. This is a complete transformation from head to shoulders, combining the 5 Pillars of Luxury: Precision Cut, Royal Smooth Shave, Gold Collagen Mask, Hydration, and an extended Shoulder Massage. This is a statement, not just a service.
The Executive Ritual (Premium Haircut)
The gold standard for the modern leader. A master regular haircut tailored to your vision and lifestyle. Includes our signature restorative finish with a hot towel and a tension-relieving shoulder massage. You will never want a basic cut again.
Master Skin Fade & Tape Up
High-precision engineering for your style. A flawless skin fade or tape up executed with 24 years of mastery. Designed for maximum sharp definition and a polished look that lasts. Includes our signature relaxation massage.
The Signature Combo (Fade + Beard + Steam)
The ultimate grooming investment. A premium skin fade combined with master beard sculpting and our Ozone Steam Ritual. We use a straight razor for legendary sharpness and finish with a complimentary facial and shoulder massage. Total transformation.
Rejuvenation Ritual (Shave + Gold Mask)
Forget the standard shave; this is a total skin reset. We combine a deep steam shave with our exclusive Gold Collagen Mask to reduce fine lines and restore a youthful glow. Includes deep cleansing, polishing, and a premium hydration cream finish. Turn your routine into a ritual.
The Legacy Ritual (Seniors 55+)
Honoring the experience of South Lake’s leaders. A complete package including a senior haircut and a full beard shave with a hot towel and steamer. Includes a relaxing facial and shoulder massage to ensure you leave pampered and refreshed.
Hi, I'm Smith and this is my story,
A Story of Passion, Mastery, and Legacy
IIt didn’t start as a job; it started as a leap of faith. At 14, while most were just finding their way, my mother saw a spark in me and rented my very first space. That wasn’t just a salon; it was the foundation of a life project.
The Journey (24 Years of Mastery)
Those 24 years have forged more than just a barber; they have refined an artist who believes your haircut is your most powerful calling card. Having transformed thousands of looks, I understand that trust isn't given—it’s built snip by snip.
The Sanctuary (The Tonsorium)
Today, as a father of three, my family is my "why," and your style is my craft. I created 1920 Barber Studio to be more than a shop—it is a sanctuary of jazz, leather, and total disconnection.
Our Philosophy
I don’t sell haircuts. I curate a ritual of confidence. I sell the feeling of being exactly where you are meant to be: at your absolute best.
"More than a haircut, a ritual."
To me, it’s a genuine honor to welcome you—not just as a client, but as a friend into my space. That is why The Smith Standard begins long before the first clip of the shears. It starts with that first sip, marking the beginning of your ritual.
How do you want to reset today?
A premium coffee to sharpen your focus.
A select wine to unwind the mind.
A cold beer to celebrate life’s wins.
A fine cigar for that rare moment of ‘me time’ in our lounge.
In this chair, you set the pace. Make yourself comfortable, you are home.
Why Choose Us
First and most important: You've earned it
Experience exceptional grooming with our skilled barbers, premium products, and personalized service.
Unmatched Barber Skills
Experience the best haircuts and grooming services in town.
Relaxing Atmosphere
Enjoy a comfortable and welcoming environment while getting your haircut.
Expert Master Barbers
Smith is here to give you the perfect haircut tailored to your style.
Enjoy some of our masterpieces
"Why be a guest when you can be an ELITE MEMBER?
Secure your status with Clermont’s GO TO Barber."
Join my ELITE membership today
Join the No. 1 Gentlemens Club in Clermont
Choose the best for you
SMITH SIGNATURE MEMBERSHIPS
"Frictionless Excellence. Set your style on autopilot."
classic PLAN
$120/m
2 REGULAR haircut PER MONTH
2 REGULAR HAIRCUTS PER MONTH (Standard clipper cuts, No. 1 or 2 up. Excludes Skin Fade)
1 PREMIUM FACIAL PER MONTH
Use your Facial service alongside your haircut, or book separately for ultimate convenience.
No contracts - cancel anytime
elite PLAN
$175/m
2 FULL SERVICES PER MONTH
(Haircut + Beard Trim, includes Skin Fade or Full Beard)
1 PREMIUM FACIAL INCLUDED
(Use the Facial with your cut or at a separate time within the month)
No contracts - cancel anytime
PRO PLAN
$145/m
2 SKIN FADE PER MONTH
2x SKIN FADE HAIRCUTS PER MONTH (Precision cuts only – beard services not included)
1x PREMIUM FACIAL INCLUDED
Use your Facial service alongside your haircut, or book separately for maximum convenience.
No contracts - cancel anytime
"Who do you know that deserves an hour of total disconnection?"
"Give them more than a haircut. Give them 24 years of mastery, a premium drink, and a seat in our private Cigar Lounge. It’s the ultimate reward for the modern man."
Get $10 Off Your First Cut – Limited Time Offer!
Fill out the form below to claim your voucher. Show it to your barber when you come in. Offer will expire 30 days upon receipt.
Come visit @The Tonsorium Mens Grooming Lounge in Downtown Clermont
Let me deliver an exceptional haircut and the best grooming services of your life in a warm and inviting atmosphere.
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